Do you own or operate a marijuana dispensary?
If so—welcome to the club. What used to be a niche thing is now incredibly common, with legal cannabis sales hitting $20 billion in the US in 2020 and expectations of reaching $20 billion by 2025. The number of dispensaries getting licensed is off the charts, with Colorado alone seeing more than 400% growth between 2014 and ’18.
With that being said, you’ve got some competition. The cannabis products you sell are no longer bells and whistles but your bread and butter. The products you display in your store—whether that’s cannabis beauty products or cannabis products for pain (or both, or neither!)—are crucial to your dispensary’s existence.
Which begs the question: what should your dispensary be selling? What are some of the latest or greatest products? What are your customers looking for when they open your doors?
We reveal all. Keep reading.
1. All the Edibles (For All the Tastebuds)
Just like marijuana itself, edibles come in all shapes, sizes, and flavors. No two edibles are alike, and customers enjoy having a wide range of options that vary by type, dosage, and more.
Some of the most common edibles on the market today include:
- Candies—which could mean chocolate, gummies, suckers, and more
- Baked goods (no pun intended)
Depending on the state you’re operating in, you could have varying THC amounts, too. Some might be stronger than others (or, contain more THC), while others might be purely CBD-based and have little to no THC. Often, marijuana edibles don’t exceed 10mg of THC, but these types might also offer more than one dose per package.
Try to keep a range of choices that offer varying effects, such as sativa-only edibles, indica-only edibles, hybrids, and so on.
2. Beauty and Wellness Products
Believe it or not, many consumers are looking towards the cannabis industry to get their share of beauty and wellness goods.
This is especially true in the case of cannabidiol (CBD), which offers many users therapeutic benefits, minus the high (depending on the product—it’s always suggested to speak to a healthcare professional). Cannabis is no one-trick-pony and beauty and wellness fall under the wide umbrella of what cannabis can do.
Some common beauty or wellness products include:
- Skincare products, such as facial serums
- Cleaning masks
- Hydrating eye cream
- Hand/body salves
- Cleansers and moisturizers
No, you don’t have to turn your dispensary into a Sally Beauty Supply shop!
But, having these products shows that you’re interested in caring for the needs of your clients. Those who are interested in buying these types of products may also extend their purchases to other things you hold, such as edibles or drinks. So, let the beauty products draw them in—but keep them around thanks to your wide selection of other items.
3. Smoking and Vaping Devices
What’s the point of selling medical marijuana or vape juice if you don’t also provide something to, well, use it with?
This point is especially true for out-of-towners. Let’s say you’re showing your flower selection to a customer but they aren’t local and don’t have a device with them. If you have both—the marijuana and some rolling papers, for example—not only are you selling more products, but you’re helping them out, too. It’s a win for both of you.
So, consider having a small (or large, depending on your space) selection of devices, such as:
- Glass-blown water pipes
- Rolling papers and filters
- Vape pens
- Blunt wraps
- Wooden pipes
Again, the more variety you have, the more people you can cater to. The perks of having glass-blown and wooden pipes are 1) offering a pleasant variety, and 2) offering budget-friendly choices with a mix of luxury.
In the same vein, many dispensaries sell pre-rolled joints and/or products like Packwoods, which are pre-rolled, non-nicotine blunts. This provides a world of convenience to your shoppers.
4. Something to Chase the Edibles With—Cannabis-Infused Beverages
Cannabis beverages are in a similar category as edibles, but they deserve their own space. After all, new and updated cannabis-infused beverages drop all the time, requiring dispensary owners to keep a constantly stocked and rotated fridge.
Some of the more innovative cannabis drink options on the market today include:
- Cann, which are cannabis-infused “social tonics” with several flavors and low doses
- S*SHOTS, which are meant to be taken as a shot, like the name implies—and include up to 100mg of THC
- Mad Lilly, or spritzers with a glorious 1:1 ratio of CBD and THC
Keep in mind that these are a few of your many, many options. Even brands like PBR (that’s Pabst Blue Ribbon) are making a name for themselves in the cannabis beverage industry. Depending on how much you get into this market, you might even start having things like THC-infused wine!
Get These Cannabis Products in Your Dispensary (Like, Yesterday)
Your dispensary is a hot commodity—but just like any other business, innovation is key to staying relevant in our changing, growing, evolving, cannabis-consuming world.
Having an array of cannabis products guarantees you a piece of the pie. It means you’ll have a way of satisfying the wants and needs of whoever walks through your dispensary’s door. The more people you can accommodate, the better your reputation as a successful dispensary.
And speaking of bettering your practices . . . The crew at RollinNow provides one of the best and easiest methods of linking your business with paying customers—a location-based app. As you know, every dispensary offers something unique. Let us connect you with people who are looking to buy what you’re selling.
Click here to contact us today and see how you can elevate your business practices even more. If you don’t, your competition will!